Privacy Policy for Trent Park Equestrian Centre Ltd

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our website or register through our online registration system?

  1. Information you provide to us while registering with our website (your name, telephone number and e-mail address) either when using the contact form or newsletter registration form.
  1. Information that you provide to us while registering on our registration site: (full name, home address, phone number, email, age, height, weight, occupation, previous riding experience & ability, medical condition, emergency contact, e-signature); the online registration form is hosted by #Hosting; their privacy policy can be found here: . Without your consent to Trent Park Equestrian Centre’s code of conduct and without imputing your personal data that is required we are unable to offer horse riding at our Centre.
  1. Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); services & products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call us on.
  1. Information about your computer and about your visits to and use of this website. This includes your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths.

When do we collect information?

We collect information from you when you register on our site, subscribe to a newsletter, enter information on our site or register to horse ride at our Centre.  We will also collect information from any correspondence including email and verbal.

How do we use your information?

We may use the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  1. Administer our business, website, and online presence on social media platform.
  2. Enable your use of the services available on our website.
  3. Send statements, invoices and payment reminders to you and collect payments from you.
  4. Send you non-marketing commercial communications.
  5. Send you e-mail notifications that you specifically requested.
  6. Send you marketing communications. This can include an e-mail newsletter, if you have subscribed. You can opt out of our newsletters at any time. This can also include promotional activity, such as sale events, discounts and invitations to events.
  7. Keep our website secure and prevent fraud.

We are using MailChimp in order to send you marketing and non-marketing newsletters. More about how Mailchimp is collecting and collating data can be found at the following links:

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order to maintain the safety of your personal information.

Please check what our partner’s site privacy policy here:

How do we store personal information?

  1. To the extent that we are required to do so by law, this is a minimum of 6 years.
  2. Personal information that we process for horse riding lessons or informational purposes shall not be kept longer than is necessary for those purposes and is required by law.
  3. We will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.
  4. You acknowledge that the transmission of information over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.
  5. This website is hosted by WordPress and UKDedicated Servers.  WordPress may collect information on how users access the website by using tracking ID unique to each user through the use of cookies. The WordPress privacy policy can be found here: and the UKDedicated Server privacy policy can be found here: UKD_Data_Processing_Policy_1.0

Why do we store your personal information?

  1. If we believe that the documents may be relevant to any ongoing or prospective legal proceedings, disclosures required by law or court order, disclosures to the police, tax authorities or other public or government authorities.
  2. In order to establish, exercise or defend our legal rights.
  3. In order to provide information to our insurers.
  4. To provide you with information (for instance, via newsletters) about goods or services we feel may interest you. We will contact you in this manner if you have consented to this expressly by opting in on our website or via e-mail or through our registration system. Interaction (clicks to view items detailed within newsletters) via our newsletters will constitute as consent prior to 25th May 2018. After this date, opt in participation will be required.

The payment process and what data is used?

  1. Payment is processed by Opayo (formally known as Sage Pay).
  2. The details supplied and stored by Opayo will be encrypted via Secure Socket Layer (SSL) technology.
  3. Trent Park Equestrian Centre Ltd is PCI compliant. A record of this certificate can be viewed on our site premises, Oakwood N14 4UW.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember, process and understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since all browsers are a little different, look at your browser’s ‘Help Menu’ to learn the correct way to modify your cookies.

If you turn cookies off, it won’t affect the user’s experience.

We use Google Analytics on our website. Google Analytics sets cookies in order to track your usage of the website. Google Analytics stores the information collected by the cookie on servers in the USA. Google Analytics might also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes stated above. More information on how Google uses data can be found here:

Disclosing personal information:

  1. We will not, without your consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.
  2. When you provide us with personal information to complete a transaction, verify your credit card, place an order and arrange shipment, this implies your consent that we can collect and use it for that specific reason only.
  3. We may disclose your personal information to any of our employees, officers, insurers, professional advises, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.
  4. We may disclose your personal information to the extent that we are required by law and/or in connection with any ongoing or prospective legal proceedings.
  5. We may disclose your personal information in order to establish, exercise or defend our legal rights (including providing information to others for purposes of fraud prevention).

We may disclose your personal information in the event you violate our Terms and Conditions of sale.

Apart from the reasons stated in this policy, we will not provide your personal information to third parties.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

  1. Our website includes hyperlinks to, and details of, third party websites.
  2. We have no control over, and are not responsible for, the privacy policies and practices of third parties.
  3. Third parties may include but are not limited to: Worldpay, LiveLoveRide™, Royal Mail, WordPress, UKDedicated Servers, Google, Insurance providers, Payment providers.

Third-party links

We do not include or offer third-party products or services on our website.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We use Google AdSense Advertising on our website.

We have implemented the following:

  • Remarketing with Google AdSense
  • DoubleClick Platform Integration

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

We agree to the following:

Users can visit our site anonymously. Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

  • On our Privacy Policy Page

You can change your personal information:

  • By emailing us
  • By calling us
  • By logging in to your account

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we do not allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email within 30 business days.

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Send you additional information related to our service
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
  • In order to comply with our Insurance Company policies

To be in accordance with CANSPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

Unsubscribe from receiving future emails:

You can email us at and we will promptly remove you from ALL correspondence.

Contacting Us:

If there are any questions regarding this privacy policy, you may contact us using the information below.


A: East Pole Farmhouse
Trent Park Equestrian Centre
Bramley Rd
N14 4UW


Tel: 0208 3638630